During my time at Darigold, I developed final product packaging artwork to align with their updated brand guidelines and print vendor specifications. I also created social media advertising assets promoting sales, and
new products.
Illustration artwork by: Jason Yang
I designed the branding and packaging for Don Chancho’s Fried Pork Rinds, creating a bold and energetic identity that reflects the product’s fun and flavorful personality. Every element was crafted to stand out and celebrate the brand’s spirited character. I wanted each flavor to feature its own distinctive look while maintaining a cohesive visual system across the line. This project allowed me to blend strong shelf impact with a memorable brand experience that invites consumers to dive into extreme flavor and perfect crunch.
For Pacific Gold, i worked on the full brand refresh. Redesigning their front-of-pack experience to better reflect the quality and spirit of the product. This included modernizing the logo with a more detailed illustration of the iconic Golden Gate Bridge and creating a more cohesive packaging across all SKUs. The goal to new design is to improve product clarity, claims hierarchy, and bring a fresh, premium feel to the brand.
At Premera Blue Cross, I worked on production design and creative development for 2019 and 2020 marketing materials. I designed a variety of client-facing pieces such as brochures, flyers, direct mail, posters and digital banners.
Print, social media, Point of Sale Advertising and packaging production for Sparkling Ice.
Ilo, pronounced "ee-lo” is a satisfyingly indulgent drink with 35 calories per can. Ilo infuses tiny bubbles created through a new style of carbonation with real fruit flavors to deliver a guilt-free treat with a smooth velvety taste.
Teaming up with ILM Design, Laika is a map based social planning application aiming to improve your real-time connections with friends and connect you to the world around you. The goal is to simplify your social life with Laika’s intuitive planning platform.
Logo design for products and signage.
Working with ILMD, we have brought a children’s Christmas storybook to life. “A Christmas Message from Pixies and Gnomes”. Here are a few pages from the book illustrated by myself, with the creative direction of Mikey Sabatella (ILMD), and written and created by Cindy Gallant (MokiLuna).